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overwhelming 92% of product decision-makers affirm the significance of data and analytics for their business's success. Approximately 86% recognize the vital role these insights play in customer satisfaction and retention. Furthermore, 96% indicate that personalized analytics allow them to command higher prices, with 46% suggesting they could increase their prices by as much as 10-19% due to the value added by their analytics offerings. The Advantages of Actionable, Personalised Intelligence Nearly all decision-makers (94%) view companies capable of delivering timely data insights as innovative leaders. Some essential find