Pepe Jeans is a global fashion and denim brand founded in London in 1973, with Pepe Jeans India operating as part of AWWG (All We Wear Group). The brand is particularly known for its denim heritage and offers a wide range of fashion apparel and accessories for men and women, including jeans, T-shirts, shirts, jackets, polos, Cargo, sneakers, trousers, shorts, and seasonal collections. In India, Pepe Jeans is available through 180+ exclusive retail outlets, leading department and multi-brand stores, major e-commerce platforms, and its direct-to-consumer website, pepejeans.in. The brand combines its long-standing denim expertise with contemporary fits, styles, fabrics, and collections designed for everyday fashion.