Flavored Kombucha Trends and Shifting Consumer Preferences

While the purist may appreciate the raw, earthy taste of un****erated fermented tea, the massive expansion of the industry is fueled almost entirely by the  flavored kombucha segment. Flavor is the primary driver of trial for new consumers who might otherwise be intimidated by the beverage's vinegar-like profile. Manufacturers are engaging in a culinary arms race, moving beyond simple fruit pairings to complex, gastronomic blends that rival craft cocktails in their sophistication.

The dominant flavor profiles have historically been ginger and berry, which serve

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