How do you measure customer retention?
Measuring customer retention involves tracking specific metrics to understand how effectively a business maintains its consumer base over a given period. The foundational metric is the Customer Retention Rate (CRR). To calculate CRR, take the total number of customers at the end of a specific timeframe, subtract the number of new customers acquired during that same period, and divide that result by the initial number of customers. Finally, multiply by 100 to get the percentage.
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