A link shortener with analytics allows businesses, marketers, and content producers to shorten lengthy URLs into attractive links, along with the ability to get useful information about users’ interactions. The statistics regarding clicks, traffic sources, locations, and engagement patterns will provide you with a clear understanding of which decisions to make to enhance your campaigns. A professional google analytics url shortener provides additional tools for measurement that will enable you to correlate link statistics with general site analytics and conversions. Using link shorteners with analytics is beneficial for optimization of marketing efforts and increasing their efficiency.