Xtime: Redefining Automotive Service for Modern Dealerships

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As part of Cox Automotive, we’re dedicated to enhancing our clients’ capabilities through a family legacy of innovation. Our focus is refining our offerings to expedite vehicle transactions and provide smooth transitions from online to in-person experiences for variable and fixed opera

In today’s fast-paced automotive industry, vehicle service departments are no longer back-office operations; they are revenue engines, customer loyalty builders, and strategic differentiators for dealerships. As consumer expectations shift toward digital convenience and seamless communication, dealerships must adopt solutions that modernize the entire service experience. Xtime is one such transformative platform — a comprehensive automotive service experience solution designed to help dealerships streamline operations, engage customers more effectively, and grow fixed operations profitably.


What Is Xtime?

Xtime is a robust service experience platform built to optimize the way automotive dealerships manage their fixed operations. From online scheduling and customer engagement to digital inspections and tailored marketing, Xtime provides a full suite of tools that help service departments perform at their best. It is part of the Cox Automotive ecosystem of retail solutions, which means it integrates smoothly with CRM systems, dealer management software (DMS), and other dealership technologies to create a unified workflow.

At its core, Xtime enables dealerships to service more vehicles in less time, increase customer satisfaction, and boost revenue per repair order by fostering transparency and efficiency across every step of the service journey.


Key Features of Xtime

Xtime’s power comes from a set of modular solutions, each designed to solve specific challenges within automotive fixed operations. Here’s how its major components contribute to a modern, customer-centric service experience:

1. Xtime Schedule: Modern Appointment Management

Gone are the days when customers had to call service departments during business hours to book a slot. Xtime Schedule enables customers to book service appointments online or via mobile devices 24/7, providing real-time availability and automated reminders. This not only improves convenience for vehicle owners but also helps service teams manage shop capacity efficiently, reducing idle time and increasing throughput.

With intelligent capacity management, dealerships can balance technician workloads and ensure that service bays are used optimally — translating to more cars serviced and higher revenue potential.

2. Xtime Engage: Personalized Customer Interaction

Xtime Engage focuses on elevating the in-lane service experience. It streamlines the arrival and check-in process by offering digital and self check-in options, tablet reception for walk-around inspections, and personalized communication via texts and emails during the entire service visit.

Service advisors can access service history and pricing menus on tablets, creating more informed conversations with customers. Additionally, customers can review and pay for services online before departure, reducing wait times and enhancing satisfaction.

3. Xtime Inspect: Transparent Digital Vehicle Inspections

One of Xtime’s standout features is Inspect, which enables technicians to perform digital multipoint inspections supported by photos and videos that are shared directly with customers. This level of visual transparency helps build trust and significantly boosts approval rates for recommended services, as customers can clearly see what needs attention and why.

Recent advancements include enhanced video capabilities such as noise cancellation, higher resolution, and subtitles — features that help technicians communicate findings more effectively and can lead to approvals in as little as seven minutes.

4. Xtime Invite: Intelligent Service Marketing

Keeping customers engaged is essential for driving repeat business. Xtime Invite is a marketing automation tool that sends personalized messages and offers based on past visits, upcoming maintenance needs, and declined service recommendations. This proactive outreach helps fill empty shop capacity, boost repair orders, and strengthen long-term loyalty.

By reaching the right customers at the right time with relevant promotions, dealerships can maximize service opportunities and maintain higher customer retention.

5. Seamless Integrations and Workflow Efficiency

Xtime works within the dealership’s existing digital ecosystem, providing seamless integration with CRM platforms, payment processors, and various dealer systems. These connections help ensure that data flows smoothly across departments, reducing manual effort and improving overall operational efficiency.

This integrated approach minimizes administrative bottlenecks, allows for real-time information sharing, and supports service teams in delivering a cohesive customer experience.


Benefits of Xtime for Dealerships

Implementing Xtime brings several measurable benefits:

 Enhanced Customer Satisfaction

With convenient online scheduling, transparent digital inspections, and proactive communication, customers enjoy a modern and frictionless service experience. This satisfaction often leads to increased loyalty and higher customer retention rates.

 Increased Revenue and Profitability

By improving show rates, increasing service approvals, and maximizing bay utilization, dealerships can significantly boost revenue. Industry data indicates that service departments using Xtime see greater revenue per repair order and stronger performance overall.

 Better Operational Efficiency

Automated scheduling and marketing features reduce administrative workloads, allowing service staff to focus on high-value tasks. The result is a smoother workflow and less time spent on manual processes.

 Stronger Customer Retention

Tools like Engage and Invite help keep customers engaged long after their initial visit, encouraging repeat service appointments and deeper brand loyalty.


Why Xtime Matters Today

In an era where digital experiences shape consumer expectations, automotive dealerships must adapt or risk falling behind. Consumers today expect seamless online interactions, real-time updates, and transparency — whether they’re shopping for a car or scheduling a service. Xtime addresses these needs head-on by providing a unified, digital platform that enhances both operational efficiency and customer satisfaction.

Trusted by thousands of dealerships and integrated with powerful dealership technologies, Xtime helps transform service departments into strategic growth centers that drive long-term customer loyalty and profitability.


Xtime is much more than a scheduling or inspection tool — it’s a comprehensive service experience platform designed to elevate every aspect of the automotive service journey. By combining digital convenience, transparent communication, and intelligent marketing, Xtime helps dealerships meet customer expectations in today’s digital age while boosting productivity and profitability. Whether you’re looking to enhance customer satisfaction, reduce operational friction, or grow your service revenue, Xtime offers the tools and insights to transform your fixed operations and deliver a service experience that keeps customers coming back. Embracing solutions like Xtime is not just a step toward modernization — it’s an investment in the future success of your dealership.

 
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