You weren’t the worst.
But you weren’t there.
Not when it counted.
Not when they needed you.
You didn’t answer. You didn’t show up.
You pulled away, even when they reached in.

No dramatic fallout. No loud ending.
Just distance. And silence.

Now, maybe it’s too late.
Maybe the message stayed in drafts.
Maybe they moved on.
Maybe they had to.

The BadFriend Hoodie isn’t about fixing the past.
It’s about facing it.

No Excuses. Just a Truth.

You could call it accountability.
You could call it closure.
We call it what it is:
BadFriend.

One word. Cleanly embroidered across the chest.
No logo. No distraction.
Just the part of the story most people leave out.

On the back, in soft, faded print:

"You needed more than I gave."

No hashtags. No slogans.
Because this isn’t a brand moment.
It’s a personal one.

Made to Last — Like Regret

The BadFriend Hoodie was made for the people who feel everything long after it’s over.
The people who replay conversations in their heads.
The ones who stay quiet, not because they don’t care — but because they didn’t know how to say it at the time.

• Oversized, unisex fit – comfort that doesn’t ask questions

• Heavyweight 100% cotton fleece – because some truths deserve more than a lightweight feel

• Kangaroo pocket – for your hands, your phone, or your past

• Double-stitched for strength — because growth is painful, but durable

Colorways with stories of their own:

• Faded Black – the silence after the call didn’t come

• Muted Olive – the version of you that disappeared

• Ash White – the blank space where something used to be

Garment-dyed and pre-shrunk, so it holds its shape — even when you’re still finding yours.

The Message Isn’t for Them. It’s for You.

You don’t need forgiveness.
You don’t need a viral post.
You just need to face yourself honestly, maybe for the first time.

This hoodie was made for that version of you —
the one that still feels the weight,
still hears their voice,
still wishes they had said something when it mattered.

You can’t rewrite it.
But you can remember it.

And maybe that’s how you move forward — not by pretending it never happened,
but by never forgetting that it did.

Limited Drop. Like Some Friendships.

We’re not making thousands.
This is a limited release, like the moments you missed.
When they’re gone, they’re gone.
Some things don’t come back.

Each hoodie includes a sealed note, slipped inside the front pocket.
One sentence, handwritten.
No names. Just truths.

Some examples?

“I meant to call. I didn’t.”
“I wasn’t ready to be what you needed.”
“You deserved better. I know that now.”

Every hoodie carries a different one.
You won’t choose it. It chooses you.

Not for Everyone. And That’s the Point.

This isn’t for trend-chasers.
This isn’t for clout.
This is for:

• People who shut down instead of showing up

• People who took more than they gave

• People who needed space and forgot to explain

• People who left when it got heavy

• People who know they could’ve been better

• People who are trying to be now

It’s not about shame.
It’s about knowing.

BadFriend Hoodie — Wear the Truth. Then Become Something Better.

It’s easy to say “I’ve changed.”
Harder to show it.

This hoodie doesn’t make you a better person.
But it reminds you why you wanted to be.

Wear it as a confession.
Wear it as a step forward.
Wear it because you’ve been the bad friend —
and you’re trying to be something more.